Post by account_disabled on Dec 28, 2023 9:19:33 GMT
Innovation there It created this outpost after noticing that many important breakthroughs in packaging shapes and materials first appeared in Japan. Other companies have found that it pays to have ears and eyes around the world. Procter & Gamble, for example, hires retired executives in its key markets to work part-time to report on noteworthy developments in consumer products. Torture the present. Sometimes the signal is right in front of you. However, even smart leaders can fall victim to rationalizing to eliminate warning signs of impending problems. In fact, entire organizations are known to go on the defensive and systematically filter out such signals in order to maintain the status quo. Fortunately, many surprises have antecedents, and initially appear to be deviations from expectations.
For example, alliance partners start recruiting different types of talent, customers complain about tight labor supplies, or rumors that competitors are cutting prices. There are many signals waiting to be discovered, as if the future is whispering to you. All you have to do is ask what they are and listen. Unsatisfied customers, especially those who have taken their business to other companies, can be a Job Function Email List rich source of guiding questions. Post-mortems of missed sales deals or contracts won by competitors can be very enlightening but only if the people doing the follow-up ask point blank why they lost those opportunities and are willing to get to the bottom of it and share what they learned. Many companies monitor blogs, social media sites, and chat rooms for signs of trouble with customers, with an eye toward timely remediation.
Vigilant organizations pay special attention to the changing behaviors and needs of their customers. One way to achieve this is to study edge cases that may suggest opportunities or threats. (In engineering, the term edge is used to describe situations where the limits are purposefully pushed.) For example, a client recently pointed out some of the new work that has emerged in recent years to address new client needs. These include indoor farmers, synthetic tissue engineers and virtual fashion designers. This observation prompted him and his colleagues to ask themselves what other jobs would emerge.
For example, alliance partners start recruiting different types of talent, customers complain about tight labor supplies, or rumors that competitors are cutting prices. There are many signals waiting to be discovered, as if the future is whispering to you. All you have to do is ask what they are and listen. Unsatisfied customers, especially those who have taken their business to other companies, can be a Job Function Email List rich source of guiding questions. Post-mortems of missed sales deals or contracts won by competitors can be very enlightening but only if the people doing the follow-up ask point blank why they lost those opportunities and are willing to get to the bottom of it and share what they learned. Many companies monitor blogs, social media sites, and chat rooms for signs of trouble with customers, with an eye toward timely remediation.
Vigilant organizations pay special attention to the changing behaviors and needs of their customers. One way to achieve this is to study edge cases that may suggest opportunities or threats. (In engineering, the term edge is used to describe situations where the limits are purposefully pushed.) For example, a client recently pointed out some of the new work that has emerged in recent years to address new client needs. These include indoor farmers, synthetic tissue engineers and virtual fashion designers. This observation prompted him and his colleagues to ask themselves what other jobs would emerge.
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